Animal Watches – Fit for the Most Stylish of Athletes
Wednesday, January 6th, 2010Animal Watches – The History
The Animal brand was originally founded in 1987 by two men who weren’t designers but in fact surfers who had become increasingly frustrated at losing their watches whilst surfing or being in the water during water sport activities. Every watch that they used was in no way durable or robust enough to stay on the wrist and the surfers felt that there was a niche in the market for key a new type of secure strap. They got to work on designing a strap which was simply made from webbing and Velcro yet proved extremely effective.