Designer Jeans Advertising Campaigns
Tuesday, February 9th, 2010Let us take a look at the most interesting advertising campaigns of custom made jeans brands.
Four TV spots of “Live Unbuttoned” advertising campaign by Levi’s created by advertising agency BBH London inspire with their own philosophy, understanding, completeness and fan viruses. “Live unbuttoned” is a campaign with Levi’s 501 jeans spirit. It is associated with unrestraint, freedom, disengagement and the opportunity of self-expression. And the process of jeans unbuttoning is a symbol of this spirit. It means that unbuttoning our custom jean we unbutton ourselves and break away from conventionalities and prohibitions. The advertising campaign presents the act of jeans unbuttoning as the act of self-expression and self-revealing.